Designed & Created by Jamie Chu with Claude AI
Crunchyroll has built the largest anime streaming library in the world — 1,400+ titles, 15M subscribers (tripled in three years), and 90% simulcast engagement within an hour of release. But web traffic declined 11.71% MoM despite this growth, suggesting that users who want to watch are struggling to find what to watch next.
Anime Atlas organizes Crunchyroll's catalog into progressive, genre-based exploration paths. Users validate genre literacy through culturally significant "Landmarks" shows, then explore four thematic sub-genre regions per genre — from accessible gateway titles to rare hidden finds — guided by contextual explanations that build genuine expertise.
This document covers the full product lifecycle: user research and behavioral analysis, feature strategy, system architecture and content curation methodology, detailed UX specifications, and launch strategy. Optional licensed collectible pins celebrate exploration depth, not exhaustive completion. An interactive prototype demonstrates the core system across three user scenarios.
Prototype: Covers 2 of 6 planned genres (Action: 108 shows, Comedy: 42 shows) with three demo scenarios — EP1 Sora (new user), EP2 Ren (returning fan, ~20 shows), EP3 Ryuu (power user, 107/108 Action shows). Crunchyroll catalog verified November 2025.
Feature Strategy & System Design System Architecture & Content Curation